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What are the benefits of hiring a freelance web designer?
In recent years, freelancing has become increasingly popular. Many businesses are now turning to freelancers for their projects instead of hiring full-time employees. There are many benefits to hiring a freelancer, and in this blog, we will explore some of them. 1....
When is the best time to get a new website?
There are a few key considerations to keep in mind when deciding when to get a new website. Here are some points to consider: 1. Is your current website meeting your needs? If your website is outdated, slow, or not mobile-friendly, it might be time to consider a...
How to be more sustainable in web design
What is sustainable web design? Sustainable web design refers to the practice of creating websites that are environmentally friendly and use resources efficiently. With the increasing awareness of the environmental impact of technology and the need for more...
How to effectively start a business in a recession
Starting a business during a recession can be a daunting prospect, but it can also be an opportunity to create a successful and resilient company. Here are some tips for starting a business during a recession: 1. Focus on a specific need: During a recession, consumers...
How to take your website to the next level
Comparing websites is like comparing a salad to chocolate. Both give you energy and both are food - but what one is the better one... (don't lie to yourself, the chocolate always wins!) In the world we live in with the web builders such as Wix and Squarespace etc...
How To Create Killer Content That Will Blow Away Your Competition
Do you struggle with writing a copy about yourself or your business? You're not alone...I'm going to show you some tips and tricks that will help you to level up your content on platforms such as your website, print marketing and digital marketing to get more leads....
How to prepare your online business for COVID-19 Holiday Season
It's safe to say that no one had foreseen the curveball that 2020 has thrown at us. After all, who knew that a teeny tiny virus that naked eyes cannot even see can wreak unmatchable havoc. Even the scientists could not have possibly foreseen the level of destruction...
10 Reasons Why Your Next Hire Is A Freelancer
Too busy to handle the work, but not ready to commit to an employee? If this sounds all too familiar, then you need to read this. Back in 2018, I created my 6 reasons to hire a freelance web designer article and received excellent feedback. The feedback I received...
Internet Explorer: The End
Microsoft has recently announced that it is discontinuing its support for Internet Explorer as from the 17th of August 2021 for all of its services such as Outlook, Office 365 and OneDrive with the Microsoft Teams Internet explorer app is ending support towards the...
Hilariously honest advertising slogans
Clif Dickens a graphic designer from the US has created a range of brutally honest yet comedic designs for brands around the globe. After creating some buzz with the likes of Adweek, Buzzfeed & Huffington post he’s created quite a following for his tongue and...
Competitor Analysis Tools: 5 Ways To Shortcut Your Marketing
Let's talk about a subject that is often underestimated by a lot of businesses and marketers. Competition analysis.''The truth is, staying ahead of the competition helps you stand out and makes you the more desirable product or service. It's time to go undercover....
5 Tips To Keeping Motivated When Working Remotely
With many of us currently working from home, you're probably facing lack of motivation or find yourself procrastinating way too much. Your work is suffering because of it. If you're a business owner, it's harder to keep tabs on what your team are currently working on...
Noticing More Website Spam Recently? This Could Be The Reason Why
After a recent update with Contact Form 7, it has caused a large influx of spam emails being sent to inboxes around the world. The issue is coming from a recent change in Google reCAPTCHA. This could either be a bug or Contact Form 7 is pushing the latest version of...
‘I am a robot’ Could Be No More! Changes In Google reCAPTCHA V3
For the record, the robots we're talking about are not nearly as cute or as innocent looking as the one above! We're far from the days when we had to enter in blurry letters into a box roughly 12 times before it actually worked. That was the beauty of Google...
WordPress 5 Releases December 6th – What’s New & What To Do
WordPress is ready to roll out its highly talked about version 5, with its new Gutenberg update on the 6th of December. The biggest difference you will see is that Wordpress is now changing up its core for edit using blocks which is replacing the TinyMCE editor we...
How storytelling will take your business to the next level
Storytelling has always played a very important part in human society. It's a human experience that brings people together and unites them with stronger and deeper connections. Through story we celebrate culture, experiences and education, all entertained by great...
How Will Mobile-First Indexing Affect Your Website Rank?
Mobile-first indexing is a common term amongst web designers and marketers alike. Mobile devices make up nearly 57% of all web traffic. With numbers this high, it’s hard to ignore it and Google thinks the exact same. Google have been pushing mobile-first indexing for...
8 Tips To Attract More Customers To Your Website
If you have a website, getting paying customers can be really tough. It can be disheartening to launch a website full of optimism only to be greeted with tumbleweed. You're not alone. HubSpot found that 61% of marketers say that generating traffic is their biggest...
Managing your website on the go
Mobile technology is the ruling digital platform in today's world. Did you know youngsters spend a third of their week using their smartphones? Also according to business.com, ComScore states "Mobile has grown so fast that it's now the leading digital platform, with...
6 Reasons to hire a Freelance Web Designer
Have you spent copious amounts of time looking for the right person for the job? Do you go with a digital agency or a freelance web designer? Look no further, I intend in solving those very questions below. Whilst most digital agencies have larger budgets and more man...
How we are using AI to build more effective websites
When you think of AI (Artificial Intelligence) or machine learning, you might be thinking ‘Skynet!'. But the reality is, the human race is investing a lot of money and energy into creating super advanced machines that learn and help us to make informed, risk-free...
WordPress vs HTML; which should I choose for my business’ website?
Are you keen to launch a website for your business but are unsure about how to get started? Well you are in luck; in this blog post we will compare WordPress and HTML and advise which is the best choice for your website. Firstly, let's have a look at WordPress; what...
Google Speed Update: Page speed to become a ranking factor for mobile
After six months of preparation, Google has finally released it’s speed update to all users. What does this mean? This means Google has updated its algorithm for mobile search as a search ranking factor. You can find out what Google thinks of your website speed and...
Web design mistakes that could be causing your business harm
We look at those common website mistakes and how to fix them... You may provide a world-class service or sell incredible products; however, if you have a poorly designed website, this can make customers flee in the opposite direction. There are many factors involved...
Google Focuses on Small Businesses in New Rebrand
Google Rebrands Adwords to Google Ads. Google has shaken things up and announced a rebrand, Google Adwords is reforming into it’s new brand name ‘Google Ads’. Google Ads has been designed to be easier than ever for small businesses to get on board and take advantage...
Mobile Traffic Increasing During Summer Periods
Why has mobile traffic increased? Website browsing on your mobile has defied the traditional traffic patterns this year, as opposed to dropping off. Usually, the approach of summer affects web traffic as visitors are spending less time indoors with their desktops, and...
Score Goals For Your Business Via Google Analytics
What are Google Analytic Goals? In the spirit of the world cup, we all know that goals win you the game. This is true not only for sports but for your website too. In digital marketing speak, goals allow you to track certain elements on your website whether that’s a...
What does Google think about your website speed?
Find out how Google ranks your website page speeds & how it affects you Understanding your website is the key to it's success. Finding out your strengths and weaknesses will allow you take a focused approach to improving your website. If you're interested in how...
Essex Digital Awards Winner 2018
Award Winning Freelance Web Designer Essex This year at the Essex Digital Awards 2018, Scott Pearson Design was nominated for "Best Website: Marketing & Creative". To be shortlisted for this award was a fantastic achievement in itself. The awards ceremony marked...
The Rise Of Nostalgia Marketing & Why It’s So Popular With Millennials
Nostalgia marketing can be seen everywhere, from Crash Bandicoot to Tamagotchi, we take a look at why it's so popular in marketing towards 18-35 year-olds. Many companies are turning to marketing based on the love of all things old, from Pokemon, Mario and Crash...
GDPR Requirements
GDPR: Is Your Company Ready? What is GDPR? GDPR stands for ‘General Data Protection Regulation’ which is a new regulation coming into play as from 25 May 2018 which aims to protect personal data of EU residents. This is set to replace the outdated data protection...
Find out why your website needs to have HTTPS
I'm here to answer that very question. HTTPS is vital for websites these days. Browsers are now starting to implement new features which identifies websites that aren't using HTTPS and displays warnings to users to alert them that their data isn't secure. What is...