After six months of preparation, Google has finally released it’s speed update to all users.
What does this mean?
This means Google has updated its algorithm for mobile search as a search ranking factor. You can find out what Google thinks of your website speed and discover the ways you can speed up your website.
John Mueller, Webmaster Trends Analyst at Google confirmed that it would only be slowest websites that would be affected;
To clarify on the mobile speed update: a) this only affects the slowest sites, b) those can incrementally improve (though ideally you'd significantly improve the speed...), c) we're still aiming for this month. If your site is reasonably fast, tweaking won't change things. https://t.co/4glNAFd0ww— John ☆.o(≧▽≦)o.☆ (@JohnMu) 3 July 2018
Google’s Zhiheng Wang and Doantam Phan wrote:
“The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”
Back in 2010, Google stated that page speed was only a factor when ranking for desktop searches. This Google Speed update means it will also extend this factor to its mobile searches in a bid to improve its search results and consequently provide better results.
More Related ARTICLES
Mobile-first indexing is a common term amongst web designers and marketers alike. Mobile devices make up nearly 57% of all web traffic. With numbers this high, it’s hard to ignore it and Google thinks the exact same. Google have been pushing mobile-first indexing for...read more
So, you have a website - but it feels as though it’s sitting there gathering dust and isn’t being utilised to it’s full potential. The truth is, your website is your online marketing tool - your shop window to the world and it is important that you get this right to...read more
When you think of AI (Artificial Intelligence) or machine learning, you might be thinking ‘Skynet!’. But the reality is, the human race is investing a lot of money and energy into creating super advanced machines that learn and help us to make informed, risk-free...read more