he brief was to create a fresh, energetic website that reflected the personality of Freedom Studios and made discovering their classes feel simple and inviting.

I wanted the design to feel like an extension of the studio itself — welcoming, expressive and full of movement. The website brings together bold typography, playful layouts and strong imagery to give Freedom Studios its own distinctive digital personality, whilst keeping the experience easy to navigate.

The design needed to feel fun and full of movement, without making the experience complicated. Bold typography, playful layouts, strong imagery and subtle interactions were used throughout to give the website its own personality and move away from the more traditional look you often see across fitness and wellbeing websites.