What are Google Analytic Goals?
In the spirit of the world cup, we all know that goals win you the game. This is true not only for sports but for your website too.
In digital marketing speak, goals allow you to track certain elements on your website whether that’s a submission on your contact form, an order purchased on your website or how many people subscribed to your newsletter via a landing page.
Being able to track your goals allow you keep an eye on the successes and failures on your website and gives you the tools to make changes and increase your conversion rate*.
Setting up goals is ideal if you’re running a PPC* or SEO* campaign to monitor the success rate of particular campaigns. This enables you to clearly focus on the campaigns that are working better or make adjustments to campaigns that aren’t performing so well.
You can set up your goals via the Goals panel in Google Analytics. You’ll need to make sure that your Google tracking code is installed before doing this. You can add the given code into your <head> tag.
You find out more about adding your Google Analytics tracking code here
You can track your goals via these four methods:
- Time on website
- Page visits
- Events (i.e click of a button or play of a video)
#1 URL Destination Goal
You can track particular visits via a link (or URL) on your website. So if a user submit a contact form you can redirect them to a ‘thank you’ page. For this you simply add your destination i.e /thank-you and any visits to this page will count as a goal. I would recommend hiding this from the search engines. See this article for more information on removing yourself from Google search
#2 Time on website
If you’re goal is to keep people on the website for a certain amount of time, this is the goal for you. You can set the time you want to track (i.e after 5 minutes of time on a page count this as a goal)
#3 Page/Visit Goals
This goal tracks the number of pages your visitor looks at before they leave your website. This is a great tool if you’re running a customer support website. You can set the number of pages would trigger the goal (i.e greater than 5 pages visited, track this as a goal!)
Events are a great way to track almost anything on your website, from clicking external links, downloads, time spent watching videos or sharing your page on social media.
These are a few different ways that you can track goals for your website to ensure you’re top of your game.
Conversion rate – the amount of visitors that complete the goal you set out. (i.e get a lead, make a purchase or enquiries).
PPC – ‘Pay per click’ is Google’s paid for search advertisement platform. Also known as Google AdWords.
SEO – ‘Search Engine Optimisation’ is a term used to enhance your websites organic search (free search)
More Related ARTICLES
Microsoft has recently announced that it is discontinuing its support for Internet Explorer as from the 17th of August 2021 for all of its services such as Outlook, Office 365 and OneDrive with the Microsoft Teams Internet explorer app is ending support towards the...
Clif Dickens a graphic designer from the US has created a range of brutally honest yet comedic designs for brands around the globe. After creating some buzz with the likes of Adweek, Buzzfeed & Huffington post he’s created quite a following for his tongue and...
Let's talk about a subject that is often underestimated by a lot of businesses and marketers. Competition analysis.''The truth is, staying ahead of the competition helps you stand out and makes you the more desirable product or service. It's time to go undercover....