What are Google Analytic Goals?

In the spirit of the world cup, we all know that goals win you the game. This is true not only for sports but for your website too.

In digital marketing speak, goals allow you to track certain elements on your website whether that’s a submission on your contact form, an order purchased on your website or how many people subscribed to your newsletter via a landing page.

Being able to track your goals allow you keep an eye on the successes and failures on your website and gives you the tools to make changes and increase your conversion rate*.

Setting up goals is ideal if you’re running a PPC* or SEO* campaign to monitor the success rate of particular campaigns. This enables you to clearly focus on the campaigns that are working better or make adjustments to campaigns that aren’t performing so well.

You can set up your goals via the Goals panel in Google Analytics. You’ll need to make sure that your Google tracking code is installed before doing this. You can add the given code into your <head> tag.

You find out more about adding your Google Analytics tracking code here

You can track your goals via these four methods:

  1. URLS
  2. Time on website
  3. Page visits
  4. Events (i.e click of a button or play of a video)

#1 URL Destination Goal

You can track particular visits via a link (or URL) on your website. So if a user submit a contact form you can redirect them to a ‘thank you’ page. For this you simply add your destination i.e /thank-you and any visits to this page will count as a goal. I would recommend hiding this from the search engines. See this article for more information on removing yourself from Google search

#2 Time on website

If you’re goal is to keep people on the website for a certain amount of time, this is the goal for you. You can set the time you want to track (i.e after 5 minutes of time on a page count this as a goal)

#3 Page/Visit Goals

This goal tracks the number of pages your visitor looks at before they leave your website. This is a great tool if you’re running a customer support website. You can set the number of pages would trigger the goal (i.e greater than 5 pages visited, track this as a goal!)

#4 Events

Events are a great way to track almost anything on your website, from clicking external links, downloads, time spent watching videos or sharing your page on social media.

These are a little more complicated to set up as you need to install a snippet of JavaScript to inform Google that ‘if clicked, count this as a goal’.

These are a few different ways that you can track goals for your website to ensure you’re top of your game.

See this video on how to set up events

Glossary

Conversion rate – the amount of visitors that complete the goal you set out. (i.e get a lead, make a purchase or enquiries).

PPC – ‘Pay per click’ is Google’s paid for search advertisement platform. Also known as Google AdWords.

SEO – ‘Search Engine Optimisation’ is a term used to enhance your websites organic search (free search)

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