We look at those common website mistakes and how to fix them…
You may provide a world class service or sell incredible products, however if you have a poorly designed website, this can make customers flee in the opposite direction.
There are many factors involved in producing high quality and effective web design, but we’ve been taking a look at the biggest mistakes that could be affecting your bottom line right now!
A good sense of clarity on your website is vital. Visitors need to understand what you do, and they want to find this out quickly!
Not only that, they want to know how you can improve their life, their business or their social status. By using clear and gripping headings that speak to your audience, you can can create some curiosity to entice them to find out more about your services and consequently get in touch with you.
We often see websites riddled with uninspiring SEO titles and nothing of any value. Your website may rank well, but your conversions are going be average.
‘Call to’ action buttons
We’re a strong believer in offering your users a maximum of three option buttons. One that drives action, another offering an alternative if the user is not quite ready yet and one which enables the user to find out more specific information.
These buttons need to be clearly designed so the user can tell the difference between the action buttons, alternative buttons and the informative buttons. For example:
Action button: Solid button, slightly larger than all other buttons. Wording is based on action, such as ‘Book now’, ‘Get Started’, ’Buy Now’
Alternative button: Smaller button- often a text link, not to overpower the action button. Placed beneath the action button to allow the visitor to contact you and ask questions. Use words such as ‘Have a question? Get in touch’, ‘Need to know more? Contact us’
Informative button: Placed underneath a block of text or information on the service. A transparent, bordered button that can be solid on hover. Wording is based on the visitor finding out more information before they’re ready to go ahead with you. Use words such as: ‘See more’, ‘Watch Video’, ‘Read more’
Selecting the right images
Ideally your images should accompany the content on your website.
Try to avoid generic images that everyone else in your industry is using. Use images that show someone enjoying your product or benefiting from your service.
This SEO Image shows confusing graphs that most business owners do not understand. The aim isn’t to show them that you know something they do not, or ‘blind by science’.
This image shows the outcome of using your service. Visitors will be more likely to relate to this image, it doesn’t show confusing numbers – it shows business taking place and that’s why we’re here.
Simplify your Navigation
Your navigation is a crucial factor in user experience. Poor, unorganised navigation will confuse people and they will leave.
Including pages in your navigation section such as, ‘what we do’, ‘how we do it’, where we work’ are all examples of unnecessary clutter which will confuse your visitors. Instead of this clutter, refine down your pages as such information can be included within an about page or a service page.
For example choose simple navigation that includes just your home page, services, about section and contact. That is all.
Is your website causing harm to your business?
We can run a full report on your website to see how well it performs and offer advice on the best practices to improve your website.
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