How can this influence your audience?Building a strong brand is everything. It’s the reason why we spend £80 on a t-shirt vs a £12.50 one. When you’re wearing your £85 Ralph Lauren shirt you feel part of an elite club, you feel confident and you want people to notice it, even though you’ve never played polo in your life! It’s the same for technology, cars and food you eat. You not buying a product, your buying a brand and what they stand for. The reason why you may get food out at a particular restaurant is because they serve locally sourced produce, and support the local community. The food may be average but you know that deep down you have made a change to the world, however small that may be. People like to feel like they’re doing good or making an impact on the world, this also includes their world too.
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