Google Rebrands Adwords to Google Ads.
Google has shaken things up and announced a rebrand, Google Adwords is reforming into it’s new brand name ‘Google Ads’.
Google Ads has been designed to be easier than ever for small businesses to get on board and take advantage of paid search platforms. This is a huge improvement for start ups and will dramatically improve the playing field for smaller businesses and create more opportunities for them.
The new platform will be packed full of features around machine learning, user intent and better use of data, which all ensure that you are getting the most out of your campaigns. It takes away the ‘heavy-lifting’ and allows business owners to focus on running their business more efficiently.
New feature Smart Campaigns aimed at small businesses
The new feature ‘Smart Campaigns’ aim to help small businesses reach the right audience in converting clicks into leads, online sales or visits to their high street shops. ‘Smart Campaigns’ clearly determine which of your ads are working more effectively than others. Google has stated ‘Smart Campaigns’ are 3 times more likely to appear infront of the correct audience.
More Related ARTICLES
Mobile-first indexing is a common term amongst web designers and marketers alike. Mobile devices make up nearly 57% of all web traffic. With numbers this high, it’s hard to ignore it and Google thinks the exact same. Google have been pushing mobile-first indexing for...read more
So, you have a website - but it feels as though it’s sitting there gathering dust and isn’t being utilised to it’s full potential. The truth is, your website is your online marketing tool - your shop window to the world and it is important that you get this right to...read more
When you think of AI (Artificial Intelligence) or machine learning, you might be thinking ‘Skynet!’. But the reality is, the human race is investing a lot of money and energy into creating super advanced machines that learn and help us to make informed, risk-free...read more